Amazon has launched Vine.com with focus on environment friendly products.

The company is hoping that consumers who prefer nature friendly products would become regular shoppers from this platform.

The idea is to sell products that are biodegradable in nature or are recyclable. The company said:

This is a site that is not necessarily about saving the planet, though we feel the products are useful in that regard. It’s really saying to mom, ‘If you care about raising safe and healthy kids and you feel green products without chemicals can help along the way, we’ve figured out ways to help you do that.’