Apple was expected to announce a streaming music service with the launch of iPhone 5.

That did not happen. Online reports say that the company is yet to sign up deals for the same with the music labels.

Apparently, music labels are seeking more than what Apple is willing to give. The company plans to use this streaming service to push more users to buy songs from iTunes.

Most streaming services do not have songs on sale which is where Apple has an advantage.

Remains to be seen if Apple would manage to sign up with all the major music labels to launch this new service in the coming months.