BharatBenz is the commercial vehicle division of Daimler India. They have just launched their first range of trucks in the Indian market.

Three models have been introduced: 2523C, 2523R and 3123R. These are now on sale through their dealerships around the country.

The company has plans to launch 17 models in the next 1.5 years to cover the entire commercial segment of the Indian market.

BharatBenz claims that their products offer better fuel efficiency compared to competing products in the market.

The company added:

Today is an important milestone for all of us at Daimler and Indian trucking. From today, Indian truck buyers will have a new choice. A choice, for trucks that are more fuel efficient, more reliable and in the end make them more successful. BharatBenz is here, and we are proud to have delivered on the promise we made since 2010 - to launch our trucks in September 2012. We will drive the change in the Indian market with a whole new product, sales and service experience for our customers.