Research in Motion has just announced that they are renaming their mobile app store.
Live from #BBJam Asia - BlackBerry App World is now called BlackBerry World for BlackBerry 10, and it includes music and video sections! ^JX
— Research In Motion (@BlackBerryDev) November 29, 2012
Blackberry App World is now named Blackberry World ‘for Blackberry 10’.
I do not understand the second part of the name as it is redundant. In any case, RIM added that the store now has music and video sections as well. The website however still shows the branding Blackberry App World.