Branch users would notice that the service homepage when you are logged in is much more useful.

The company is now showing personalized recommendations on their homepage for users.

This enables you to quickly see the new developments from the people you follow. You also get to see new responses and branches.

Branch said:

Now, when you visit branch.com you’ll see what people you know are talking about (and we’ll let them know what you’re talking about, too). You can find these personalized recommendations on your logged-in homepage, alongside other recent activity like people who have watched or viewed your branches, highlighted something you said, or watched or joined your groups.