CloudFlare beta testing a brand new feature named SmartErrors
CloudFlare is inviting users of their platform to beta test a new feature named SmartErrors.
SmartErrors is designed to work whenever a visitor to your website lands on a non-existing page.
CloudFlare activates the SmartErrors functionality on receiving a 404 response from the web server.
It shows a search result page with keywords from the URL typed by the user. The idea is to show relevant content from the website so that the user does not get frustrated and leave.
CloudFlare spoke about this new feature:
Introducing SmartErrors: a beta feature that transforms your dead-end error pages into an intelligent internal site search that keeps your visitors engaged and reduces bounce rates. Up to now we’ve quietly tested SmartErrors with hundreds of CloudFlare publishers with great success. Now our search partners have given us permission to extend the beta and we’d like to offer you the chance to participate.
Want to help us beta test a new feature? We’re looking for about 200 beta testers. More about SmartErrors here: cloudflare.com/smarterrors
— CloudFlare (@CloudFlare) August 7, 2012