Google continues to streamline their product offerings in the advertising market.

The company has announced some new changes.

DoubleClick Ad Planner is now being renamed to Google Display Network Ad Planner.

Google added:

Starting on September 5, 2012, DoubleClick Ad Planner will become a tool dedicated to researching placements across the 2 million sites comprising the Google Display Network. Our goal will be to make this a best-in-class planning product for the GDN.

They are also discontinuing some existing features.