Facebook is now acquiring another smallish company Threadsy.

Threadsy is behind social media related products like Swaylo.

The company spoke about the acquisition deal:

Today we’re announcing that Threadsy will be acquired by Facebook. Threadsy is the company that operates Swaylo.com, provides people with their Sway score, and helps businesses, organizations and brands connect with their social influencers.

This is incredibly exciting for us! We built Swaylo because we believe Facebook and other social media services are the digital representation of our lives. There is no better opportunity to take Swaylo’s vision to the next level than at Facebook.

They are killing the free component of the service. The paid edition would continue to operate.