Foursquare aims to become a search engine for places with new homepage launch

Foursquare rolling out new homepage with a prominent search box

Online sources are reporting that Foursquare is in the process of rolling out a brand new homepage on their website.

The new homepage showcases a big search box in the center. The idea is to let the user explore his surrounding.

We imagine that the service detects the approximate location of the user and lets him search for places to check out in the nearby location.

Foursquare has been trying to switch focus from a check-in service provider to places discovery platform.

Check-in remains a core feature of their mobile apps but they are using the data to highlight places to explore throughout their ecosystem.

This new homepage is part of the same initiative.