Google has acquired Nik Software which develop apps related to image manipulation.
Industry analysts believe that this could be an indication that the company could launch a dedicated photo sharing app in the near future to compete with Instagram from Facebook.
This acquisition would also boost Google’s expertise in photo manipulation tech on desktops and tablets.
Nik Software spoke about the deal:
We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.
Google of course already has photo sharing feature integrated in their Google+ mobile apps for Android and iOS devices. But having a dedicated app should boost the popularity of this platform. Instagram of course is the leader in this segment and is likely to launch an app for Windows Phone platform in the coming months.