Google AdSense set to get a 300×600 ad unit

Google has announced that they are rolling out a brand new ad unit on their AdSense platform. This unit is of size 300×600 pixels and is already widely used by publishers around the world.

The company said:

The 300×600 unit, sometimes referred to as a half page unit, provides a larger space for advertisers to get their message across and can offer users rich engagement. As mentioned in our recently released Display Business Trends, the 300×600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers. Because this unit is new to our network, you’ll currently see a large number of text ads in these placements. Over time we’ll continue to build a wide range of text and display ad inventory eligible to appear in this full slot as well.

  • Suresh Khanal

    This is good addition. Adsense ad formats and sizes were really troubling to blend in WordPress blogs. Most of the themes come with 300px sidebar and 550px post area and I always wished if there were ad formats for these size. Though 550px is not yet there, 300px released. Its really a good news. Thanks for sharing.

    I hope this larger unit will help to improve earning from Adsense. Lets see how it performs.