Google Analytics now provide data on web pages linking to your content

Google has rolled out another feature on their Analytics platform.

Google Analytics Social Reports can now show you web pages that are linking to your online content.

Google spoke about this new feature:

Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports.

These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content.