Google completes acquisition of Frommer

Google completes acquisition of Frommer

Online sources are reporting that Google has completed their acquisition of the travel brand Frommer.

This deal was revealed few weeks ago and was confirmed by publisher John Wiley & Sons.

The financial details are not out though Google is expected to have paid around USD 25 million for this deal.

Frommer is a big name in the travel industry and this acquisition would further boost Google’s own database of reviews and other information.

Google has been expanding into various verticals. They acquired Zagat a while ago to get similar data related to restaurant reviews and ratings.