Key trends for online shopping in India based on Google data and consumer research done in collaboration with TNS:
1. 2012 the tipping point for online shopping with non metros and mobile expected to fuel growth
2. Apparels and accessories poised to overtake electronics
3. New emerging categories: Baby products, home decor and furnishing & health & nutrition
4. Travel as the gateway for e-commerce
5. Building consumer confidence & trust, key to further growth