Google has announced the launch of a new element in their Google Analytics platform.

They call it ‘Remarketing with Google Analytics’.

Remarketing with Google Analytics is designed to enable advertisers to use Google Analytics and Google Display Network to market ads to users who spend some time on their site but leave without making a purchase.

Google spoke about this new feature:

Remarketing with Google Analytics lets you tap into valuable insights about your website visitors who show an interest in your products and services — for example, visitors who spend time viewing specific pages or who put items in their shopping cart. Once you’ve identified your target audience, you can run ads across the Google Display Network (GDN) that are tailored to that audience.