Google has added some new features to their Maps API platform. Developers using this API to add Google powered maps to their web projects now get more options to monetize their apps.
Google is now offering six new ad formats in link units. These ads take less space on the map and are already popular on the regular AdSense platform.
Google is also now allowing customization of ads. Google said:
The second new extension allows you to customize the design of the Maps Ad Unit. We now support custom colors for the ad unit’s background, border, link, text and URL. This enables you to set a color scheme that complements the design of your site.
Google charges for access to Maps API for apps that consume too many resources. These improved monetization options should make it worthwhile for the developers using it on large projects.