Google has launched a new feature on their Google+ mobile SDK. Developers of third party apps can now add support for sharing on Google+ platform that links back to their apps.

A link shared from inside the app to Google Plus would do the following:

If the viewer has that app installed, the link would open inside the app.
If the viewer does not have the app installed, Google would recommend the user to install that app.

Google worked with Pulse and the latest version of the app now support this functionality. You can check it out here.

This feature only works from the official Google+ mobile apps on Android and iOS devices.