Google rolling out redesigned text ads on their Display Network


Google has announced a change in the design of text ads on their AdSense platform.

The ads on desktops would now feature a similar design as the ads on mobile devices.

The company said:

One change, rolling out this week, will make the look and feel of text ads more consistent as consumers and advertisers use screens interchangeably, and distinctions between devices fade. You’ll notice a new clickable arrow icon, as well as slight optimizations to font size, spacing and text layout. These enhancements are among the largest that we have made to text ads, and our experiments indicate an uplift in clicks across publishers on the Google Display Network.

Here is a screenshot of the new design:

Google rolling out redesigned text ads on their Display Network