Hear Music to Release Playing For Change – Songs Around the World on April 28th

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February 22nd, 2009 Leave a comment

Remarkable Effort Ten Years in the Making Features Collaborations with Artists Around the Globe, Including Keb’ Mo’, U2’s Bono and Bob Marley

SXSW 2009

Giving voice to an extraordinary effort to inspire peace through music and to connect diverse musicians worldwide, including those in conflict regions, Hear Music today announced the April 28 release of Playing For Change – Songs Around the World. The special CD/DVD package, available at participating Starbucks company-operated locations in the U.S. and Canada and at traditional retail worldwide, contains a ten-song audio CD as well as a seven-track DVD, which features five of the songs performed live. The DVD also includes a trailer for the forthcoming PFC documentary and information on the PFC Foundation.

Grammy winning producer/engineer Mark Johnson and his Playing For Change team traveled for a decade with a single minded passion to connect the world though music. Their ambitious journey took them from post-apartheid South Africa, through the ancient sites of the Middle East, to the remote beauty of the Himalayas and beyond. Using innovative mobile technology, the PFC crew filmed and recorded more than 100 musicians, largely outdoors, in parks, plazas and promenades, in doorways, on cobblestone streets and amid hilly pueblos. Each captured performance created a new mix in which essentially the artists are all performing together, albeit hundreds or thousands of miles apart. In a recent interview with PFC founder Johnson, PBS’ Bill Moyers called Playing For Change a remarkable example of “the simple yet transformative power of music…to touch something in each of us.”

Some of the magical moments include Ireland’s Omagh Community Youth Choir singing “Love Rescue Me,” written by U2 and Bob Dylan, and American street musicians Roger Ridley and Grandpa Elliott harmonizing with Clarence Bekker from the Netherlands amid an assembly of artists from Russia, Spain, Venezuela, France and Brazil on the Ben E. King/Leiber & Stoller classic “Stand By Me,” the video of which has already become a YouTube sensation with over seven million views.

Also included is an exhilarating version of the Marley classic “War/No More Trouble.” The track (and video) includes musicians from The Congo, Israel, India, Ireland, South Africa, the U.S., Zimbabwe and Ghana, along with U2’s Bono and Bob Marley. Marley’s “One Love” proved to be an irresistible choice for the producers as well, enlisting American Keb’ Mo’ to sing with performers from India, Israel, Nepal, South Africa and Zimbabwe.

This unparalleled international collaboration of vocalists and musicians are also heard on versions of Sam Cooke’s “A Change Is Gonna Come,” Tracy Chapman’s “Talkin’ Bout A Revolution” and Peter Gabriel’s “Biko.”

The relationship between Playing for Change and Hear Music was facilitated by legendary television producer Norman Lear, co-owner of Concord Music Group, which formed the Hear Music label with Starbucks in March 2007.

“With Playing for Change, Mark Johnson and his team have created a movement that transcends language, border and culture, one that brings people together to a common purpose: peace,” states Lear. “We are thrilled to have this opportunity, along with our Starbucks partners, to bring this special project to the people.”

A five-city Playing For Change – Songs Around the World tour featuring some of the musicians on the CD and DVD will kick off at this year’s SXSW music conference in Austin, Texas on Friday March 20th. Other confirmed dates are: March 23rd Knitting Factory Los Angeles
March 24th Slims San Francisco
March 25th The Showbox at the Market Seattle
March 31st Highline Ballroom New York

About Hear Music

Hear Music is an innovative record label that was created as a partnership between Starbucks and Concord Music Group. Rooted in quality, authenticity and passion, Hear Music works directly with artists, both emerging and established, to bring quality music to the widest possible audience, in both Starbucks locations and traditional music retailers worldwide.

About Playing for Change

Playing for Change began a decade ago, the brainchild of Grammy-winning music producer and engineer Mark Johnson. In 1998 Mark teamed with producer Whitney Burditt to create Playing for Change: A Cinematic Discovery of Street Music. Following this award-winning 2004 documentary, PFC saw the April 2008 premiere of its latest film, Playing for Change: Peace Through Music, at the Tribeca Film Festival. The documentary features over 100 musicians around the world, combining their distant voices into a powerful group of collaborations.

Seeing great need in many of the locations where the crew filmed and recorded inspired PFC to establish the Playing for Change Foundation, which provides resources – including facilities, technology, musical instruments and education – to musicians and their communities. Completed in January 2009 is the Foundation’s first project, the Ntonga Music School in South Africa. Its second, the Mehlo Arts Center in Johannesburg, will open later in 2009.

Playing for Change is headquartered in Los Angeles. For more information, please visit the website: www.PlayingForChange.com.


B|W|R Public Relations
Kim Estlund, 310-248-6127
kestlund {at} bwr-la(.)com
Concord Records
Joel Amsterdam, V.P. Publicity, 310-385-4206
jamsterdam {at} concordrecords(.)com

Tags: Bob Marley, Bono, Congo, India, Ireland, Israel, Love Rescue Me, Mark Johnson, Middle East, Playing For Change, South Africa, Starbucks, U2

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