Hero MotoCorp plans to expand market share in scooters market

Hero MotoCorp is already the dominating player in the motorcycle segment in India. However competition is becoming fierce and they are now looking at expanding their scooters range to grow their market share.

The company has said that they are going to launch more scooter models. The idea is to get it from 7% right now to 12% of total sales in the next year.

Their former partner Honda is the leaders in the Indian scooters market. Yamaha also recently launched their first scooter model in India.

Hero MotoCorp has been facing intense competition from rivals Bajaj and Honda in the motorcycle market as well. Bajaj Discover recently overtook Splendor to become the bestselling bike model in India and world.