Hero MotoCorp to rebrand all their two-wheelers in the coming months
Hero MotoCorp has announced that they are going to rebrand all their Hero Honda branded vehicles in the coming months.
The company retains the right to the Hero Honda branding till 2014. They are however going to stop using this branding on their vehicles by the second quarter of current fiscal.
Hero MotoCorp said:
We will be re-launching our entire range under the Hero brand name, and will complete the exercise by the second quarter of this fiscal.
Splendor and Passion have already been rebranded under the Hero label. Hero also has plans to expand their product availability to more countries in the coming months.