Instagram adds a new filter to their mobile apps: Mayfair

Instagram has added a brand new image filter to their mobile apps for iPhone and Android devices.

They have named this filter Mayfair.

The company said:

Yesterday’s update to Instagram included a wonderful new filter, called Mayfair! It has a warm pink tone, subtle vignetting that brightens the center of the photograph, and a thin black border. Mayfair works great with evenly and well-lit scenes in conjunction with the Lux feature.