Instagram has added a brand new image filter to their mobile apps for iPhone and Android devices.
They have named this filter Mayfair.
The company said:
Yesterday’s update to Instagram included a wonderful new filter, called Mayfair! It has a warm pink tone, subtle vignetting that brightens the center of the photograph, and a thin black border. Mayfair works great with evenly and well-lit scenes in conjunction with the Lux feature.