Microsoft Bing to feature Yelp content in their social search results

Microsoft has announced expansion of their collaboration with Yelp.

Microsoft would be using more content from Yelp for local search results on Bing in USA.

Data fetched from Yelp would be highlighted in the middle bar. Microsoft would also fetch content from Bing Local pages.

The company said:

Starting today, people in the US will begin seeing even more rich Yelp data in Bing’s snapshot (the center column) and relevant Bing Local pages allowing you to scan reviews at a glance or dive into rich content such as photos and restaurant reviews. With this increased integration, Bing can offer fresher and more reliable reviews so you can do more in your local area.

This seems to be a direct response to the recent rollout of Google Search Knowledge Graph and Google Plus Local on Google Search result pages.