Microsoft Bing is becoming more social today with the integration of Klout technology.
This is part of a broader partnership which is also seeing Microsoft investing in Klout.
The company spoke about the tech:
Starting today, you will notice that Bing is surfacing Klout Scores and influential topics for experts that are listed in the “People Who Know” section of its social sidebar. The Klout Score and topics are a helpful signal for understanding why you should trust recommendations from these experts.
As part of our partnership, Bing will provide additional data to Klout. There will be two data points from Bing that will initially be highlighted as part of Klout moments. Experts who appear in Bing’s “People Who Know” section of the sidebar will be recognized on Klout. Influencers who have a Wikipedia account associated with their Klout profile will also be rewarded for the frequency that they are searched on Bing.