Netflix launches a brand new app for Apple iPhone

Netflix has announced the launch of a brand new experience for the owners of Apple iPhone.

The company has created the new edition of their mobile app for the iPhone from scratch.

Netflix claims that the app now offer much improved user experience with better discovery of content.

The company said:

Compared to the previous version, the new Netflix experience on iPhone and iPod touch is much more immersive. You will see many more titles and galleries than we have ever shown before on a smartphone. It is much closer to the Netflix experience on tablets, which got a major upgrade late last year.

This updated app requires an iPhone or iPod Touch running Apple iOS 5 or better.