Kareena Kapoor endorsing Sony Vaio X in India

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November 20th, 2009 Leave a comment Visited 388 times, 1 so far today





Kareena Kapoor endorsing Sony Vaio X in India

Sony India has hired the services of Bollywood superstar Kareena Kapoor as their brand ambassador for Vaio X range of laptops.

She has already started appearing in television commercials for this product.

The company aims to capture 20% of Indian consumer notebook market and this marketing campaign is part of the promotion.

Sony India spoke about their campaign: “Sony as a brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place.”



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2 Comments

  1. #
    Sarin Iyer
    November 20th, 2009 at 5:41 am

    Hey nice blog…I really liked the way you articulated it. Recently, I heard Acer is going to launch Acer 5738 PzG - a Multi-touch laptop in India. They have redefined the touch experience and all the controls are at the helm of your fingertips. With a 15.6" HD display with integrated multi-touch screen supporting finger touch and Cinematic 16:9 wide screen with 3rd Generation Dolby® audio it’s surely going to revolutionize the whole experience and all with affordable price of 45K INR. With it’s passion for simplifying user experience Acer has gained new heights in innovation.

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  2. #
    Amit
    November 23rd, 2009 at 5:59 am

    VAIO X has become my favourite ever since I saw it in the TVC with Kareena Kapoor…definitely beating the size zero concept until now synonymous with Bebo. It's on Facebook too. Visit http://www.facebook.com/pages/Sony-India/17173769...

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