Roller Babies advertising campaign sets a world record

Roller Babies advertising campaign sets a world record
Google owned video sharing service YouTube has announced that the Evian Roller Babies advertising campaign running on their network has been officially awarded a Guinness World Record for “the most viewed online advertisement.”
This online advertising campaign was launched earlier this year and it has been extremely successful. [...]

AdMob acquired by Google for USD 750 million

AdMob acquired by Google for USD 750 million
Google has acquired AdMob which had become a significant player in the mobile advertising market.
This deal is worth around USD 750 million and it could be bad news for both Yahoo and Microsoft in this segment of the market.
This would now help Google to expand their [...]

Google AdSense set to get new back-end

Google AdSense set to get new back-end
Google has announced that they are all set to launch a brand new back-end for the users of their AdSense services.
The new back-end is similar to how Google Analytics look.
The company said:
The new AdSense interface includes more detailed performance reports and enables you to view [...]

American Association of Advertising Agencies in favor of Microsoft-Yahoo deal

American Association of Advertising Agencies in favor of Microsoft-Yahoo deal
American Association of Advertising Agencies has announced that they are in favor of the deal signed between Microsoft and Yahoo.
The deal is also being supported by other groups including Publicis Groupe, WPP, Interpublic Group of Companies and Omnicom Group.
These companies said in a [...]

Google starts testing product ads on Search Result Pages

Google starts testing product ads on Search Result Pages
Google has apparently started testing product ads on the search result pages.
Instead of regular ad blocks that we see on Google search pages, these ads feature products along with their prices and the retail store offering them.
Google had announced this Google Product Ads program earlier [...]

Google AdSense now optimized for mobile devices

Google AdSense now optimized for mobile devices
Google AdSense team has announced that they are now providing improved support on higher end smartphones which are capable of displaying the websites in their original format.
The company said in a blog posting:
Today, we’re excited to announce a new feature for our AdSense mobile publishers that enables them to [...]

Google AdSense to feature YouTube promoted videos!

Google AdSense to feature YouTube promoted videos!
Google AdSense has announced that the service would now deliver YouTube promoted videos in the media ads.
The company has now launched YouTube Promoted Videos in AdSense ad units.
This service would enable content providers on YouTube to get a much wider reach on the web.
Currently, these ads [...]

Facebook collaborating with Neilson for social ad measurement

Facebook collaborating with Neilson for social ad measurement
Facebook is the most popular social networking service on the web today.
It is a phenomenal platform for any brand to advertise their products and services.
However, the problem with Facebook is that it is very hard to measure the effectiveness of the ads that are broadcasted on [...]

DoubleClick Ad Exchange: Google wants to dominate display ads market now

Google wants to dominate display ads market now
Google already is the market dominating force in the text ads segment.
The company now aims to do well in the display ads market. Yahoo does well in this segment traditionally.
Google has just launched the new edition of their ad exchange. This is part of their [...]

Google AdSense: Updated font faces for different ad sizes

Google AdSense: Updated font faces for different ad sizes
Google AdSense team has revealed that they are now going to change the default font faces shown in different ad sizes.
The new defaults are:
Arial: 728×90, 336×280, 120×600, 120×240
Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150
Times New Roman: 200×200
Google developers said in a blog posting:
In the same [...]

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