Ford CEO to Open the 2010 Washington Auto Show

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December 11th, 2009 Leave a comment Visited 241 times, 1 so far today

Alan Mulally, ‘The Comeback Kid’ to Keynote Public Policy Day

Alan Mulally, president and CEO, Ford Motor Company, who is credited with returning profitability to the Ford Motor Company without U.S. government assistance, will open The Washington Auto Show®: Change Happens Here.

“We are delighted to have Alan Mulally as our Auto Show keynote speaker this year, having been at the center of the upheaval in our industry while at the same time being a beacon of progress,” said George Doetsch, Chairman of the Washington Area New Automobile Dealers Association (WANADA), which produces the show.

Mulally’s keynote address on Jan. 26 will kick off Public Policy/Media Preview Day at the Walter E. Washington Convention Center. The day will feature a lineup of press announcements and special preview opportunities and culminate in a “Sneak Peek” reception for government and media officials to witness the latest advances in the automotive industry.

Known as the automotive industry’s “public policy” show for its convergence of public policy makers with industry innovators, The Washington Auto Show has become a premiere stage for showcasing green technologies.

The 2010 show, which opens to the public from Jan. 27-31 at the Walter E. Washington Convention

Center, will launch a redoubled effort to highlight sustainability.

The 65,000 square-foot “Advanced Technology Superhighway” will create a central location where key legislators and regulatory officials can tour the industry’s latest innovations in fuel efficiency and safety. Among the high-level show guests are hundreds of legislative officials and last year, The Washington Auto Show drew four members of President Obama’s cabinet - the largest number of cabinet members to ever attend a U.S. auto show.

The keynote address is opened by leadership of major automobile manufacturers and has included such luminaries as DaimlerChrysler Chairman Dieter Zetsche and Volkswagen CEO Stefan Jacoby.

The choice of Alan Mulally in 2010 was a deliberate one, say show producers.

“Alan Mulally has set a standard of leadership in innovation and execution and embodies the hopes of the automotive industry that are on display at the 2010 Washington Auto Show, aptly entitled ‘Change Happens Here,’” said Charles Stringfellow, CEO of Brown’s Automotive and Washington Auto Show chairman.

“Ford chose a private solution for regaining its corporate health, and today the patient is walking without a government crutch,” The Wall Street Journal recently reported, citing Ford’s reports of its second consecutive quarterly profit - “and more impressively, a swing from a $7.7 billion cash burn a year earlier to positive cash flow of $1.3 billion in the just-ended third quarter helped by but not due to Washington’s cash for clunkers program.” The Journal went on to say that Ford “gained a percentage of market share in the first 10 months of this year, no easy feat in an ultra-competitive market.”

Mulally joined Ford as president and chief executive officer in 2006 after serving as executive vice president of The Boeing Company, and president and chief executive officer of Boeing Commercial Airplanes. In that role, he was responsible for all of the company’s commercial airplane programs and related services.

At Ford, Mulally has helmed the dramatic turnaround at the company that has revitalized its product line-up and boosted market share to its highest level in decades, even as the auto industry has been stricken with recession stress.

Now in its 92nd year of existence, WANADA represents dealerships throughout the Washington, D.C., Maryland and Virginia area.

This 68th edition of The Washington Auto Show offers a showcase of more than 700 vehicles from over 42 domestic and import manufacturers and a special 65,000-square foot exhibit, “The Advanced Technology SuperHighway” of the latest technologies in safety and sustainability.

For a full schedule of entertainment and special events, operating hours and ticket

information, visit The Washington Auto Show online at

For more info:
Barbara Pomerance
bp {at} pomeranceassociates(.)com

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