NEW YORK CITY, December 14, 2009 – With pet owners busier and more distracted during the holiday season, WebVet® (, the premier online health resource for pet owners, and Positioning Animals Worldwide, Inc. (PAW), proud maker of SpotLight GPS Pet Locator (, announced today their partnership to educate pet owners about the many resources available which help keep pets safe.

As part of this initiative, WebVet and PAW have added new features to and PAW’s newly-enhanced SpotLight GPS Pet Locator map will now include a comprehensive list of WebVet’s more than 30,000 veterinarians as Points of Interest on the map. There will be numerous links between websites giving pet owners direct access to WebVet’s veterinary-approved online pet protection and safety information, and details about the SpotLight GPS Pet Locator service.

“Partnering with PAW gives us one more critical way to empower pet owners with the most credible, up-to-date pet safety information,” said Hope Schultz, president and editor-in-chief, WebVet. “Simple steps such as keeping recent pictures of your pet on hand, confining pets to a quiet room when guests come over and using GPS tracking technology give peace of mind to pet owners and can help ensure the safety of even the sneakiest of escape artists.”

SpotLight GPS Pet Locator is a pet protection system combining GPS tracking technology and a dedicated 24/7 recovery service through the American Kennel Club Companion Animal Recovery. Fitting securely on the dog’s collar, SpotLight is compact and durable and “senses” when the dog leaves the configurable boundary. Upon escape, SpotLight alerts the owner via text message, email or both. The owner then receives the dog’s real-time location and turn-by-turn directions to the dog.

“PAW and WebVet share a common goal to keep pets safe,” said Chris Newton, Chairman & CEO of PAW. “Through our partnership with WebVet, we hope to educate pet owners about our advanced GPS technology, which ensures pet owners are just a phone call, text message or mouse click away from knowing everything they need to know about their pet’s whereabouts.”

Launched in August 2008, WebVet is the first online resource for dogs, cats, birds and small pets that addresses both the physical and emotional needs of pets. Pet owners have access to credible, veterinarian-approved pet health and safety information, as well as lifestyle trends and pet-centric news from leading animal health experts and award-winning reporters.

All of the content on WebVet – both medical and general interest – is rigorously reviewed and updated annually by members of the WebVet Veterinary Advisory Council. The WebVet Veterinary Advisory Council is comprised of some of the most highly respected veterinarians in the industry from the American Animal Hospital Association, Pfizer Animal Health, and the Cornell University College of Veterinary Medicine, among others.

About WebVet®
WebVet® is the most comprehensive and credible online resource for pet health and wellness information and education. It is the first Web site dedicated to the whole-pet approach, which emphasizes both the emotional and physical needs of pets. All content on WebVet is veterinarian-approved and updated on an annual basis. WebVet, LLC is headquartered in New York City. Visit for more information.

About PAW
Positioning Animals Worldwide (PAW) was formed in 2008 by a team of experienced and passionate pet owners with the collective mission to reduce the number of lost pets by enabling reliable and timely tracking to locate and recover lost pets. Through a partnership with American Kennel Club Companion Animal Recovery (AKC CAR), PAW’s flagship product, SpotLight GPS Pet Locator, is the only tracking system that bundles GPS technology with the recovery assistance of AKC CAR’s team of recovery experts. For more information, visit

About SpotLight GPS Pet Locator
SpotLight GPS Pet Locator is the only pet protection system combining GPS tracking technology with dedicated, everyday 24-hour recovery service provided by American Kennel Club Companion Animal Recovery. For more information, visit

WebVet Contact:
Hope Schultz

PAW Contact:
Megan Lavery
MLavery {at} SpotLightGPS(.)com

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