Must Read is a new web service developed as part of the Arc90 Lab Hackathon.

The service goes against the social sharing concept that is insanely popular today with Twitter, Facebook and Google+ users.

Must Read focuses on one definite article that you believe everyone should check out.

You can post as many articles as you want but only the latest one is highlighted on your profile.

The developers spoke about this project:

Must Read addresses this by slowing things down and focusing in on what’s current. Choose the one article you think everyone should read—right now—then share it with a note explaining why and providing context. That’s it. Until you stumble upon a new must-read.