RIM has announced that they would be using Super Bowl XLVII to showcase their upcoming smartphones and tablets powered by Blackberry 10 platform.

Super Bowl XLVII is one of the most popular sporting event in the North American region and millions of users tune in to watch it.

The company said:

This confirmation kicks-off a week of worldwide launch activity for RIM’s BlackBerry 10 platform, along with the first two devices to run on the new platform. These activities are part of a broad integrated marketing campaign to support the global rollout of BlackBerry 10. In addition to the 30 second commercial during the Super Bowl that will air in both the U.S. and Canada, BlackBerry will be integrated into a number of pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.