Uses Ooyala Backlot for Video Sharing

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February 22nd, 2009 Leave a comment, a social networking custom web development firm for running events, athletes and companies, is using Ooyala Inc., the leading online video platform provider, to enhance its online video initiatives. attracts a large community of runners from high school to masters, providing them with a forum to share ideas, tips, and techniques. Using Ooyala’s comprehensive APIs, was able to provide a customized and integrated experience for runners to upload video content. The extensibility and flexibility of the Ooyala Backlot platform allows to scale and expand its target audience easily. Event leaders can also use to promote their events through a customized website. Using Backlot, content can be syndicated to individual sites to complement the over look and feel, while maximizing viewership and engagement.

“One of our biggest clients, Nike, is always on the cutting edge and their website expectations are no different. We worked together to come up with one of the most unique website experiences the running world had ever seen for this year’s Nike Cross Nationals (the nationals premier high school cross country meet), and now we are extending that web experience to the high school indoor and outdoor championships. Ooyala has been a huge part of this experience by using the custom channels, pre roll ads, and sharing functions,” stated Ross Krempley, CEO of

The Ooyala team was very excited about this deal since more than 70% of the employees are avid runners. will continue to use Ooyala Backlot as it further expands its target audience.

About is a social networking website for all runners to connect and share with other runners and fans through its industry-leading team, athlete and event website creation software.

About Ooyala

Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Ooyala’s partner portfolio includes 1000s of media companies including Bebo, TV Guide, Glam, and Electronic Arts. Free trial Backlot accounts can be created by clicking here: For more information please visit

©Ooyala 2009. Ooyala is a registered trademark of Ooyala Inc. All other brands and product names and trademarks are the registered property of their respective companies.


Ooyala Inc.
Shalini Gupta, 650-316-3433
shalini {at} ooyala(.)com

Tags: BEBO, Electronic Arts, Glam, Nike,, Ooyala, Ooyala Backlot,, Ross Krempley,, Shalini Gupta, social networking, TV Guide

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