Sony might stop catering to lower end of the Android market


Sony might stop catering to lower end of the Android market

Sony is already pretty much out of the feature phone market. And the company is now considering giving up on the budget segment smartphone market.

Sony said that cheaper phones end up being a compromise. It is pretty hard for them to deliver the Sony quality and experience that customers expect from their products.

The company is currently struggling in the Android market with Samsung dominating this segment of the market.

For the first time ever, they have a new flagship phone that is better than anything from competitors including Samsung, HTC and LG. Yes, I am talking about Xperia Z here.

Sony has a good opportunity to make their mark finally in the market with Xperia Z. they have a few months advantage before Samsung gets their Galaxy S IV out and HTC responds with a competitive model.