Swiftype provides a custom engine that you can use to create a personalized search engine for your own website.

The company has added a bunch of new features on their platform…

You can now tell the service to use your domain’s sitemap instead of crawling for pages manually.

You can also now use customized metatags for improved content extraction to enhance the quality of search service provided by it.

The service also now allows you to exclude pages of your website that you do not want indexed.