Swiftype is increasingly becoming a solid player in the custom search engine market.

The company has now rolled out a bunch of new features…

Users now get access to lots of more analytics data. The company said:

The analytics dashboard now supports viewing charts for the past 14, 30, or 90 days. Select any data point to see detailed analytics for that day.

Users can also now track the clickthrough from their web pages.

The best new feature is to get access to data on keywords which are not generating any results.

The company would now send weekly emails with analytics data to keep you updated with the latest. Users can also now add the Swiftype data to their Google Analytics account.