Google has announced the launch of a brand new display ad format they call Lightbox. This is an interactive advertising box. It starts as a regular display ad and is designed to activate when a user hovers over it for two seconds. Google said: Read more [...]

One of the major issues with Google’s remarking and interest based ads is that they follow you around the web. These ads are not connected to the content on the page but are shown repeatedly to you no matter what kind of web page you are accessing Read more [...]