Google has announced the launch of a brand new display ad format they call Lightbox.
This is an interactive advertising box. It starts as a regular display ad and is designed to activate when a user hovers over it for two seconds.
Google said:
Google continues to streamline their product offerings in the advertising market.
The company has announced some new changes.
DoubleClick Ad Planner is now being renamed to Google Display Network Ad Planner.
Google added:
Starting
Google has announced the launch of a new element in their Google Analytics platform.
They call it ‘Remarketing with Google Analytics’.
Remarketing with Google Analytics is designed to enable advertisers to use Google Analytics and Google
One of the major issues with Google’s remarking and interest based ads is that they follow you around the web.
These ads are not connected to the content on the page but are shown repeatedly to you no matter what kind of web page you are accessing
