Honda India focusing on diesel engines and small cars for growth
Honda is probably the only automaker in India still stuck with petrol based engines on all their offerings.
And this is hurting them bad. Honda City is no longer the hottest sedan in the market. Honda Jazz has been largely a failure. Honda Brio is not a blockbuster either.
The company has admitted that there is high demand for diesel engine powered cars in India and they are working on it. In addition they are also planning to expand their presence in the small car market for growth.
Honda India said: “We are aware of the petrol price increase in India but we consider that as a sign of growth in the Indian market… definitely we are currently developing diesel engine cars.”
Honda is currently struggling with raw materials for their models sold in India because of recent floods in Thailand. Production levels are pretty low at the moment.