UTM Campaign URL Builder

Build clean UTM tracking links — source, medium, campaign, term, content — and copy the tagged URL.

Stays on your device. This tool runs in your browser — nothing you paste or open ever leaves it. Nothing uploaded, nothing to leak.

Destination URL

Campaign source * Campaign medium * Campaign name * Term (optional) Content (optional)

Your tagged URL

Run the tool first — there’s no result to send yet.

How to build a UTM link

Paste your destination URL, then fill in the campaign fields — at minimum source, medium and campaign. The tagged URL builds live at the bottom, with every value properly URL-encoded, ready to copy into your ad, email or social post. Existing query parameters on the URL are kept and the UTM tags are appended cleanly.

UTM Builder — TechWhack Score

9.5/10

Privacy 10/10

The link is built in your browser — nothing is sent or stored.
Speed 10/10

Assembles the tagged URL live as you fill the fields.
Features 8/10

Builds a correctly URL-encoded campaign link from source, medium and name (plus optional term and content), ready to copy.
Free 10/10

No sign-up, no daily limit, embeddable.

Verdict: A correctly encoded UTM link with no sign-up — and it builds live in your browser, not behind a login.

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Embed this tool on your site

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A UTM builder adds tracking parameters to a URL so your analytics can tell where traffic came from. Fill in the campaign source, medium and name (plus optional term and content) and TechWhack assembles a correctly-encoded, ready-to-share link you can copy. Everything stays in your browser.

What each parameter means

utm_source is where the traffic comes from (newsletter, google, twitter); utm_medium is the type (email, cpc, social); utm_campaign names the promotion (spring_sale). utm_term (paid keywords) and utm_content (which link/variant) are optional. Keep your naming consistent and lowercase so analytics does not split one source into several.

FAQ

What is the difference between utm_source and utm_medium?utm_source is the specific platform sending the traffic, like facebook or newsletter, while utm_medium is the broader channel type, like social, email, or cpc. Source answers who sent it; medium answers how it arrived.

Are UTM parameters case-sensitive?Yes. Facebook and facebook are counted as two different sources in analytics, which fragments your reports. Stick to lowercase consistently; this builder helps you keep tags clean and properly URL-encoded.

Which UTM parameters are required?Source, medium, and campaign are the core three you should always set, while term and content are optional and mainly used for paid keywords and A/B testing creative. Filling the core three is what lets analytics attribute traffic correctly.

Do UTM tags hurt my SEO or create duplicate content?They do not directly affect rankings, but tagged URLs can be seen as duplicates if indexed, so canonical tags should point to the clean URL. Never put UTM tags on internal links between your own pages, as that overwrites the original visit source.