Toyota launches small hybrid model Aqua
Toyota Aqua has become their smallest hybrid offering in the market. They have launched this brand new model in the Japanese market to counter the growing competition from Honda in this segment of the market.
They are also going to launch this new model in the US market as Prius C.
The Japanese edition has been priced at 1.69 million yen for the base model. Toyota said that they are aiming to sell 12,000 units per month here in Japan.
Toyota is facing intense competition in Japan with Honda dominating them in the hybrid segment with their Fit compact hatch.
