Union Metrics and Tumblr are working together to offer deep analytics platform on the popular blogging platform.
Union Metrics is now accepting invites to get into this program though it is likely to be made available widely in the coming months.
The company spoke about their new platform:
Union Metrics for Tumblr reporting includes:
Post and note volume to show overall engagement levels and trends over time
Top contributors and curators to help identify key influencers
Analysis of posts and tags to surface most popular posts
Post engagement details, including the full reblog tree and interactions over time
This new platform can come very handy for brands who are using Tumblr to market their products and services.