Twitter allowing platform specific targeting with their Promoted Tweets program
Twitter has announced that they are can now deliver Promoted Tweets ads to Blackberry devices.
The company now allows advertisers to target consumers based on platforms. They can specifically set their program to send promoted tweets to users on Android/iOS/Blackberry devices.
The advertising backend also allows them to target users on desktops/laptops and other mobile devices.
Now brands can refine their reach by targeting users with platform-specific messages across Twitter.com, iOS, Android, BlackBerry and other mobile devices. Meanwhile, BlackBerry users may start to see Promoted Tweets with deals, discounts, news and information from brands even on the go.
Promoted Tweets on BlackBerry will be displayed at or near the top of the timelines of a brand’s followers and users with interests similar to the brand’s followers. Promoted Tweets will appear in a BlackBerry user’s timeline only once and can be dismissed, mirroring the experience on Twitter.com.