Twitter has announced the launch of a brand new functionality named Lifeline for their Japanese user.
The company spoke about this:
To find and follow essential local accounts in Japan, people simply search their postal code on twitter.com. If there’s an earthquake in the Aobadai district of Yokohama, for instance, people can use Lifeline to find a variety of timely accounts — those tweeting about the earthquake and sharing updates from the district (Aobada), city (Yokohama), and prefecture (Kanagawa) governments; they can also find accounts from local media and utility companies providing information about gas, water or electricity. Of course, Japanese users can also set up notifications to receive Tweets from these accounts on their mobile devices.
They are working with Japan’s Prime Minister’s Lifeline Commission and local government bodies to make this feature effective.
Twitter added that they are also planning to expand this feature to other regions around the world.