Twitter has been long offering advertising solutions on their platform. Promoted Tweets and Promoted Accounts have been available to interested advertisers.

The company has just announced a feature update on their marketing platform. Advertisers can now target their audience on the basis of their interests.

Twitter said:

By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets. When people discover offers and messages about the things they care about on Twitter, it’s good for both marketers and users.

The company is offering a pre-existing database of more than 350 interest categories which they can choose from. This is a good update as it would allow advertisers to restrict their campaigns to Twitter users who are more likely to interact with their promotions.

Twitter further said:

We are also lowering the minimum bid to one cent for all of our auctions. As you know, our Promoted Products are auction-based, where winners are determined by engagement rate and bids. Great content matters: if you have engaging Promoted Tweet copy, you can win even if others bid higher. We believe the new lower minimum bid, in combination with interest targeting, will drive greater ROI for every campaign on Twitter.