If you are advertising on Twitter, the company has good news for you.
You now have more features related to geo-targeting your ads.
The company said:
If you are looking to reach users in the UK and Japan, you will now find additional location options to target — including UK regions and major metropolitan areas, and several major areas in Japan such as the Tokyo region (Kanto), Osaka area (Kinki) and Nagoya area (Chubhu). In addition, we have added US states.
The idea is to allow advertisers to target a more specific user base based on their location. The company also recently added support for interest based advertising options.