Twitter has launched a brand new feature named Surveys. This feature is currently available to a limited number of partners/advertisers.

These companies would now be able to run surveys through their Twitter accounts.

Users are able to respond to questions asked right within the official Twitter apps or website. I assume third party apps would load up a web page for the same.

The results would be audited by Nielsen which is working with Twitter on this new platform.

Here is a working example:

Just took this twitter survey from american express on my smartphoneanalytics.twitter.com/research/surve… #mrx

— Carol Phillips (@carol_phillips) September 28, 2012