Vespa has finally launched their first scooter model in the Indian market.

They have started with the bestselling model Vespa LX 125. It is priced at around Rs. 66,661.

As you can see, the company is charging a premium for the Vespa branding here in India. This model is priced pretty high compared to models from Honda and other brands.

The company spoke about the launch in India: “We could not have launched Vespa at better time than this. The scooter market is fastest growing segment in the country and the Indian consumers has evolved today aspiring to own more lifestyle products and Vespa fits in perfectly.”