As rumored, Microsoft has now confirmed that they are renaming the app store for their Windows Phone platform.

Windows Phone Marketplace is being renamed to Windows Phone Store.

The company said:

But the change also hints at something bigger: Starting today we’re retiring the name Marketplace and renaming it the Windows Phone Store. By doing so, we’re following the lead of Windows 8 and its Windows Store for apps and games. The two even share the same Store icon.

They have also rolled out an improved user interface on the Windows Phone website preparing for the launch of the devices from November.