Yandex expanding outside Russia to take on Google in markets it dominates


Yandex expanding outside Russia to take on Google in markets it dominates

Yandex has revealed plans to expand to markets where Google has a near 100% domination in the search engine market to expand internationally.

The company has however not ruled out on taking on the markets where there are more players competing for the search engine traffic.

Turkey is one market they are focusing on right now. They have already taken a 1% market share since their launch there.

The company said:

We’ll be growing 30 percent or something next year, but it’s not doubling every year as we used to have four or five years ago. We need to find some new markets, new opportunities … it could improve our revenues dramatically.

The company just recently launched their own web browser that is based on the Chromium platform. They have also partnered with Opera to use their Opera Turbo technology in this browser to offer a combo solution! I have played around with Yandex browser and I am pretty impressed with the stuff they are doing.