YouTube has announced that they are expanding their original channels program internationally. Content creators from across the world would be launching their own channels on the YouTube platform.
YouTube Original Channels are being powered by people who are creating original content specifically for YouTube.
This is part of the YouTube’s long term goal is to become a powerful content delivery channel for new programming.
The service is of course already known for hosting amateur videos and content shared from existing channels.
The company said that the popularity of original channels is growing:
Our top 25 original channels are now averaging over a million views every week
800 million of you are watching 4 billion hours every month, that’s up from 3 billion hours earlier this year
The number of people subscribing has doubled y/y
And partners this year are reaching the 100k subscriber mark 5x faster than they were just two years ago